How a project starts

A process, not a black box.

Three stages from audit to build, sequenced so the highest-impact work ships first.

01 · Audit

Where retention is leaking

A working review of current flows, segments, and send cadence against where customers actually drop off.

02 · Plan

A roadmap, not a wish list

Prioritized recommendations tied to effort and impact, sequenced so the highest-impact items ship first.

03 · Build

Strategy that ships

Flows, segments, and reporting built and handed off, or run on an ongoing consulting basis.

01

Retention Strategy

The plan behind the plan: audience segmentation, lifecycle mapping, and a roadmap tied to repeat purchase, not just open rate.

02

Lifecycle Consulting

An outside read on what’s working, what’s costing you customers, and what to fix first, for teams that need a strategist, not another hire.

03

Program Build & Optimization

Hands-on flow and campaign build across your ESP of choice, from welcome series to subscription and loyalty programs, built to your brand’s actual voice.

Full-service execution

Consulting Strategy Design Build Testing Optimization Reporting

Every engagement starts with a plan, not a guess.

Ashley Dickinson