Resume

WHO AM I? Experienced and passionate Designer with a Bachelor of Arts (B.A.) in Visual Design and a demonstrated history of working in the email marketing and design industries. Skilled in Graphic Design, Email Marketing, HTML, CSS, Responsive websites, and Adobe Creative Cloud.

EXPERIENCE

NOV 2020 - Present
Threadless

eCommerce Digital Marketing Specialist
Working directly with the Brand Team at Threadless, I plan, implement, and execute email marketing strategies for daily promotional sends and automation programs. Duties include: Asana email marketing calendar, weekly rundowns and metric reports, automation optimization, list cleanup, list segmentation, Web Channel implementation, website updates, email template coding, daily promotion email builds and scheduling, automation program creation and monitoring. Optimizing for deliverability and more. 
I also work on monthly SMS calendar, SMS builds, + scheduling. Website updates, landing page creation, etc.

OCT 2020 - JAN 2021
Attic Salt - Contract

Email Marketing Specialist
Managed email marketing program. Designed, coded, and deployed daily promotional messages. Optimized landing pages and email automations. Created and edited lists and segments for optimal engagement.

DEC 2016 - NOV 2020
Oracle Netsuite

Digital Designer III / Principal Consultant
As a Principal Consultant (Digital Designer III) within the ACS team, I work directly with Bronto clients delivering fee-based services with an emphasis on designing email creative, coding & testing responsive HTML emails, performing strategic split testing, client consultation, and campaign deployment.

Work hand-in-hand with POCs at smaller and enterprise-level companies handling their day-to-day marketing and automated email needs. Providing full service execution for HTML builds, inbox testing, helping with workflows, SMS programs, or just providing consultation on best practices.

MAR 2020 - SEP 2020
Fresh Produce Clothes - Contract

Email Marketing Specialist
Managed email marketing program. Designed, coded, and deployed daily promotional messages. Optimized landing pages and email automations. Created and edited lists and segments for optimal engagement.

OCT 2016 - JAN 2017
Creative Design Associate - Contract

Creative Design Associate
Worked on creative briefs provided by POCs through Whip it Media's sister companies. Created HTML emails, performed inbox rendering tests for quality assurance purposes, designed and coded websites, landing pages, contact forms as a way to grow sister companies and extend their reach to new client bases. Short term contract.

2006 - Present
Ashley Dickinson
Illustration & Design

Graphic/Print/Web Designer/ Email Marketing Specialist
Key responsibilities include designing a number of email marketing campaigns that consists of abandoned cart, abandoned browse, daily promotional/marketing offers, welcome series, re‐engagement series, browse abandonment and many-more custom-tailored programs.

I am well-versed with Bronto, Emarsys, and Klaviyo ESPs, uploading images via file hosting, FTP, or AWS, coding HTML, testing emails in Litmus or Email on Acid for rendering issues, list management, contact management, segment creation, dynamic code, and more.

Some clients also require me to design and build websites using PHP, HTML, or a CMS like WordPress. I work on a variety of print & web collateral like banners, brochures, business cards, flyers, posters, stationary, etc.

Through design & development work I have been able to help keep track of KPI for clients, generate huge ROI, increased revenues from new programs, and more.

2012 - 2015
inCommand Technologies

Graphic Designer
During my time at inCommand Technologies I managed design projects, met with clients, answered customer service calls, trained clients to use inCommand’s proprietary CMS, cut my website designs into the front end of their CMS, worked on both regular and responsive websites, email marketing, and a variety of other random print & web design projects as well as print and web assets for the company.

2006 - 2010
Cazenovia College

Teaching Assistant / Director’s Assistant
Assisted Professor and students in Web Design Class. Helped teach students the fundamentals of building content for the web. Performed various design tasks for the Program Director of Visual Communications.

SKILLS

REFERENCES

Penny Powell
Director Ecommerce at Corelle Brands, LLC
Current client, provides creative direction.

Christopher Putman
Technical Consultant at Oracle Netsuite
Former client, professional colleague

Tyler Kiser
Senior Application Developer at CDS Logistics Mgmt Inc.
Former supervisor at inCommand Technologies

Certifications

WORK SAMPLES