Resume

WHO AM I? Experienced and passionate marketer. Email + SMS Marketing Specialist | CRM Expert | Lifecycle Strategist | Driving Customer  Engagement & Revenue Growth.

EXPERIENCE

NOV 2020 - Present
Threadless

eCommerce Digital Marketing Manager
At Threadless I serve as the primary point of contact and marketing manager for the marketplace and Artist shops platforms.
* Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment
* Ability to assist with logic for email + SMS campaigns and automation
* Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc.
* Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations
* Work closely with the creative team to identify trends, share learnings, and recommend new strategies
* Project coordination for new email triggers, transactional emails, and special projects
* Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs

2006 - Present
Ashley Dickinson
Illustration & Design

eCommerce Digital Marketing Specialist

• Designed and executed multiple email marketing automations including abandoned cart, welcome series, browse abandonment, re-engagement series, and more to drive customer engagement and retention.
• Managed client lists and contact segmentation, performed list cleaning to optimize list health and deliverability. Ensured opt-ins were correct and CAN-SPAM, CASA, and GDPR compliant.
• Developed websites using PHP, HTML, and WordPress to enhance client online presence and drive conversions.
•Worked in Shopify plus to merchandise site, upload marketing assets, create discounts, and coordinate DTC marketing efforts with client emails ervice providers like Yotpo, Braze, Iterable, Emarsys, Klaviyo, and more.
• Provide custom strategic consultations to increase customer engagement, optimize customer lifecycles, and increase overall revenues.
• Provided full service email execution, from ideation, to actual concept, to implementation, HTML/CSS coding, and render tested emails to ensure optimal campaign performance across viewing platforms.

OCT 2020 - JAN 2021
Attic Salt - Contract

Email Marketing Specialist
Managed email marketing program. Designed, coded, and deployed daily promotional messages. Optimized landing pages and email automations. Created and edited lists and segments for optimal engagement.

DEC 2016 - NOV 2020
Oracle Netsuite

Digital Designer III / Senior Principal Consultant
As a Principal Consultant (Digital Designer III) within the ACS team, I worked directly with Bronto clients delivering fee-based services with an emphasis on designing email creative, coding & testing responsive HTML emails, performing strategic split testing, client consultation, and campaign deployment.

Work hand-in-hand with POCs at smaller and enterprise-level companies handling their day-to-day marketing and automated email needs. Providing full service execution for HTML builds, inbox testing, helping with workflows, SMS programs, or just providing consultation on best practices.

MAR 2020 - SEP 2020
Fresh Produce Clothes - Contract

Email Marketing Specialist
Managed email marketing program. Designed, coded, and deployed daily promotional messages. Optimized landing pages and email automations. Created and edited lists and segments for optimal engagement.

OCT 2016 - JAN 2017
Creative Design Associate - Contract

Creative Design Associate
Worked on creative briefs provided by POCs through Whip it Media's sister companies. Created HTML emails, performed inbox rendering tests for quality assurance purposes, designed and coded websites, landing pages, contact forms as a way to grow sister companies and extend their reach to new client bases. Short term contract.

2012 - 2015
inCommand Technologies

Graphic Designer
During my time at inCommand Technologies I managed design projects, met with clients, answered customer service calls, trained clients to use inCommand’s proprietary CMS, cut my website designs into the front end of their CMS, worked on both regular and responsive websites, email marketing, and a variety of other random print & web design projects as well as print and web assets for the company.

2006 - 2010
Cazenovia College

Teaching Assistant / Director’s Assistant
Assisted Professor and students in Web Design Class. Helped teach students the fundamentals of building content for the web. Performed various design tasks for the Program Director of Visual Communications.

SKILLS

REFERENCES

Penny Powell
Director Ecommerce at Corelle Brands, LLC
Current client, provides creative direction.

Christopher Putman
Technical Consultant at Oracle Netsuite
Former client, professional colleague

Tyler Kiser
Senior Application Developer at CDS Logistics Mgmt Inc.
Former supervisor at inCommand Technologies

WORK SAMPLES